Reach an AI-hungry audience.
I help new people start using AI, thinking in AI, and building their personal moat — doing more, better, faster. Tools, AI news, the job market, and AI/tech markets.
About Colin
The throughline across every channel: show, don't lecture.
I get new people using AI, thinking in AI, and building their personal moat with it — doing more, better, faster. Not deep-in-the-weeds engineers, but the ambitious majority who want these tools working for them now.
I recommend and use tools that move my audience toward that goal — and I cover the wider picture too: AI news, the job market, and AI/tech markets. The throughline is always the same: real builds, real workflows, real "oh, I could do that too" moments.
I run this like a media business, not a hobby. Clean briefs, on-time delivery, honest takes. If a tool is good, my audience hears exactly why — and they trust me enough to act on it.
New-to-AI, ambitious people building a personal moat — creators, operators, founders & job-seekers with high intent to try new tools.
Trust-first, demo-driven, native voice. Never bolted-on ad reads.
Rate card
Single placements or a coordinated push. Bundles always beat à-la-carte.
Mid-roll Placement
Dedicated — I write it
Mid-roll Integration
Dedicated Build
Live Build Episode — we build with your product, on camera
Quarterly Partner — everything
Short form
My strongest channel by raw reach. Native edits land as recommendations; demos show the product doing the thing.
Simple Edit
Me to camera, lightly edited — a genuine take. Feels like a recommendation. One platform, 7-day usage.
Demo Video
30–60s of the product in action — hook, payoff, CTA. Built to drive trials. One platform, 7-day usage.
3-Platform Blast
Same idea cut for IG Reels + TikTok + YouTube Shorts. Max reach off one shoot.
Placements
One sample per placement. Each slot is wired for a playable clip — swap the video prop in PLACEMENTS to go live.
Long form
Mid-roll placement
Your blurb + link mid-issue, in my voice. ~2,400 engaged opens.
Dedicated send
Sample sponsor for Better Human Newsletter — 25% open rate · 12k subscribers · growing. I write the entire email about your product. Max trust + conversion.
Mid-roll integration
60–90s integrated segment inside a long-form video — product or article overlay while I react.
Live Build episode
20–25 min live build, podcast-style. You keep the asset forever — clip it, re-edit it, run it as ads. Reach is bonus on top.
The Media Package
Buy the media, not the audience. You're buying production + lifetime usage rights.
The 10-Question Clip Engine
Before we record, you give me — or we co-write — 10 "clip-worthy" questions, each designed so your answer becomes a standalone 30–60s clip with a hook, a payoff, and a reason to care. One sit-down → ~10 ready-to-cut clips.
- Every question is a self-contained clip — no heavy context needed
- You sound like an expert being interviewed, not someone reading an ad
- You leave with a content calendar's worth of posts from one session
- The long-form version doubles as a podcast episode / YouTube long-form
- 1 long-form interview / live build (20–30 min), podcast-style, fully edited
- ~10 short-form clips cut from the session — 9:16, captioned, hook-first
- B-roll package — screen-recs, product shots, cutaways
- Raw footage handed over so your team can cut more later
- We post it — newsletter mention + Shorts/Reels/TikTok + long-form
- Lifetime media usage rights — paid ads, landing pages, sales decks, anywhere, forever
The Clip Pack
- 1 short-form-focused session (10-Question Clip Engine)
- ~10 edited vertical clips, captioned
- Raw footage included
- Lifetime usage rights
- We post a selection to our platforms
The Media Package
- Everything in the Clip Pack, plus:
- 1 fully-edited long-form episode (20–30 min)
- B-roll / screen-rec package
- Newsletter feature on publish
- Priority edit turnaround
UGC + Distribution Engine
- Everything in the Media Package, plus:
- Second session / multiple angles
- ~20 clips total across formats
- 3-platform distribution of hero clips
- Dedicated product demo segment
- First call on future collaborations
What you'd pay separately
- 10 UGC clips @ $300–500 = $3–5K
- Editor for long-form = $500–1K
- Studio / shoot day = $500+
- Distribution = priceless (you don't get it)
Content Partner — $8,000 / quarter
- 1 Media Package session per month (long-form + ~10 clips each)
- Standing newsletter mention · locked rate · priority calendar
- A growing library every single month
How we work
Intro call
15 min to align on goals, product & fit.
Proposal
Fixed quote + timeline. 50% deposit books it.
Creative
I draft in my voice; you get one round of review.
Go live + report
Publish, then a results recap with real numbers.
Book a call
15 minutes. Tell me about your product, I'll tell you what fits + a fixed quote within 48 hours.
Prefer email? colin@betterhuman.co · backup ismynamecolin@gmail.com